Wednesday, October 8, 2008

Drawing

One fun thing about marketing classes the year is my option of drawing mock-up advertisements and designs using PhotoShop. If there's art to be done in a group project, I usually jump on that pretty quick. And most (actually all) of the time, I get dibs. This is probably because most Bentley students are impartial to art. This is just my opinion, but I think that you need to incorporate some form of art into whatever you do to be successful. Well, most successful ideas are creative, and creativity and art are oftentimes interchangeable or synonymous.

So, back to what I was getting at. I really enjoy drawing--I mean, my dad is a children's book illustrator, so I guess I'm a product of an artistic environment. Either that or it's genetic, but it's probably impossible to tell now. Here's one I did for my marketing project class. It's a Bentley Falcon carrying away a Babson Beaver. The context of the cartoon makes sense when it's in the mock-up advertisement for the company we're doing the project for, but I signed a ton of legal/privacy forms without reading the fine print. Now this one, for my GB-401 class, was just me trying to fit as many companies that have a competitive advantage (in some aspect) in one picture as possible. Can you find all the companies? It's like one of those pictures in the Highlights magazines I used to read as a kid.
There's one more picture here. It's of a persona that I drew for my marketing project class. His name (courtesy of Nehal) is Alan Knowall-- the typical Bentley student. I can honestly say I feel like a drew a complete toolbag. I think it's a viable representation of the gray area produced when you combine business and art. Art is created for its aesthetic appeal, whereas advertisements (i.e. business mixed with art) is used to attract a consumer for corporate reasons, rather than for the aforementioned purpose of art. The result? This guy: I was pleasantly surprised to open last year's Piecework (Bentley students' annual literary compilation) and see my story on the first page. Usually, I take precaution when seeing this, because I know it's usually just an alphabetical thing. But after further inspection, the following names weren't entirely in alphabetical order. Either way, it was the first story in the book, and usually, the casual reader (the person who glances at Piecework) will just read the first paragraph of the entire compilation before moving on. But shit--that'll be my first paragraph that they'll glance at. I'm stoked.

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