I'm on Wordpress now: http://alecdotes.wordpress.com/
The template is nicer and I like the customization options much more.
See you on the other side.
-Al
Wednesday, November 4, 2009
Monday, November 2, 2009
Expert, Shmexpert
One thing I've really enjoyed about marketing is just the process of it all. Countless times I've had to market products that I either:
a.) have no interest in (i.e. office supplies) or
b.) have no real experience with.
But in the end, I find that I enjoy learning about the types of products and finding clever ways to market them. It poses a challenge and provides significant potential for untapped creativity. Thus, I've come to believe that you don't need an extensive knowledge of a product or brand in order to market it.
In fact, I think that too much knowledge can hinder one's marketing efforts on a particular product or brand. So, I've created a makeshift graph for my theory:
Make sense?
Of course this is from my own (amateur) personal experience with marketing. If you were to Google some successful and/or horrendous marketing campaigns, I'm sure that there would be quite a few that pertain to this theory.
You see, I think a fresh perspective on a product or brand is the backbone for every successful innovational marketing strategy. So, having no investment in a certain brand or industry might keep you from thinking along the same lines as the experts on the matter. No?
But at the same time, you can't really market something if you're completely out of the loop. I'm not sure I could just start rattling off ideas for marketing women's lingerie.
Do you need to be an expert on a product to market it? Or can you simply get by on just knowing the basics?
a.) have no interest in (i.e. office supplies) or
b.) have no real experience with.
But in the end, I find that I enjoy learning about the types of products and finding clever ways to market them. It poses a challenge and provides significant potential for untapped creativity. Thus, I've come to believe that you don't need an extensive knowledge of a product or brand in order to market it.
In fact, I think that too much knowledge can hinder one's marketing efforts on a particular product or brand. So, I've created a makeshift graph for my theory:
Make sense? Of course this is from my own (amateur) personal experience with marketing. If you were to Google some successful and/or horrendous marketing campaigns, I'm sure that there would be quite a few that pertain to this theory.
You see, I think a fresh perspective on a product or brand is the backbone for every successful innovational marketing strategy. So, having no investment in a certain brand or industry might keep you from thinking along the same lines as the experts on the matter. No?
But at the same time, you can't really market something if you're completely out of the loop. I'm not sure I could just start rattling off ideas for marketing women's lingerie.
Do you need to be an expert on a product to market it? Or can you simply get by on just knowing the basics?
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